employer brand | Drift Consulting

Jul 95 min read

How to Develop a Strong Creative Direction for Your Employer Brand

Understanding our role as Creative Directors helps us when we need to advocate and lobby for taking risks and breaking the mold.

May 216 min read

The Top Skill for Employer Branding is Patience

Employer branding is still a pretty niche discipline. It’s been about 25-years since it was first popularized, but in the last 10-years...

Oct 26, 20236 min read

The Power of Human-Centric Strategy Design in Transforming HR Processes

By: Chelsea Howard, Founder, Drift I heard an amazing quote from a leader once. “In HR, we spend way too much time preparing to talk to...

Mar 20, 20235 min read

Speedy Talent Strategies for a Slow Economy

By: Sara Balaban, Drift Employer Brand Content Creator Whether your organization has felt the effects of the current economy or not, now...

Mar 14, 20223 min read

Employer Branding: A New Graduate's Perspective

As a new graduate during a pandemic, I can tell you that my first job searching experience felt extra challenging and overwhelming. The...

Feb 22, 20223 min read

We Asked 5 Experts, "What is the Biggest Secret Weapon in Post-Pandemic Employer Branding?"

Globally, there is an incredible, growing community of employer brand strategists. Passionate leaders all over the world have a lot to...

Jan 13, 20224 min read

How To: Measure Employer Brand Health

Organizations spend hundreds of thousands on talent marketing each year—but without clear and continuous measurement, it is unclear if...